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... Addressing consumers’ misconceptions about antibiotic use in poultry

Gary Thornton, editor of Poultry USA, talks about the importance and the challenges of communicating with consumers about the role of antibiotics in poultry production.

... Talking with customers about antibiotic use and other poultry-production practices

Today’s consumers face a bewildering array of labels and marketing claims when purchasing poultry products — particularly as it relates to antibiotics.

... 80% of Americans wrongly believe chicken contains hormones, steroids

Nearly 80% of Americans mistakenly believe that chicken contains added hormones or steroids, when in fact no chicken sold or raised in the US is given hormones or steroids, according to a survey by...

... What’s left if we lose antibiotics?

Bacterial resistance is developing quickly and many critically important drugs risk becoming obsolete. Disastrous consequences lie in wait therefore unless these drugs are used prudently.

... Farmer voice matters in building consumer trust

Farmers will need to engage in conversations with consumers for the long term if they are to build trust in today’s food system.

... Facing poultry’s consumer trust challenge

Where does poultry stand with consumers on issues such as antibiotic usage, animal welfare and food safety? What must be done to strengthen trust in poultry and the companies that produce it? Five...

... Antibiotics in livestock and poultry production

Antibiotic use and antibiotic resistance in humans and animals are some of the most complex topics that reporters are asked to cover. Being mindful of key words and statistics can help reporters...


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