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Addressing consumers’ misconceptions about antibiotic use in poultry

Gary Thornton, editor of Poultry USA, talks about the importance and the challenges of communicating with consumers about the role of antibiotics in poultry production.

Talking with customers about antibiotic use and other poultry-production practices

Today’s consumers face a bewildering array of labels and marketing claims when purchasing poultry products — particularly as it relates to antibiotics.

80% of Americans wrongly believe chicken contains hormones, steroids

Nearly 80% of Americans mistakenly believe that chicken contains added hormones or steroids, when in fact no chicken sold or raised in the US is given hormones or steroids, according to a survey by...

What’s left if we lose antibiotics?

Bacterial resistance is developing quickly and many critically important drugs risk becoming obsolete. Disastrous consequences lie in wait therefore unless these drugs are used prudently.

Farmer voice matters in building consumer trust

Farmers will need to engage in conversations with consumers for the long term if they are to build trust in today’s food system.

Consumer trust and poultry: Part 4

How can the poultry industry demonstrate its social responsibility?

How can the poultry industry demonstrate its social responsibility?

How can the poultry industry demonstrate its social responsibility?

Consumer trust and poultry: Part 3

How does the industry respond to consumer concerns?

How does the industry respond to consumer concerns?

How does the industry respond to consumer concerns?

Consumer trust and poultry: Part 2

What are the toughest food safety issues facing the poultry industry?


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