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... Doing a 180: A little education goes a long way toward changing customers’ attitudes about antibiotics

Back in 2008, Pfizer Animal Health (now Zoetis Inc.) conducted market research to get a better handle on consumer opinions about the use of antibiotics...

... Being more transparent: Media experts offer tips to poultry companies

Between fast and easy Internet access, hundreds of cable channels, the explosion of social media, the rise of “citizen journalism” and the emergence of new digital news hubs and blogs, keeping...

... Media specialist: ‘Get on the same message’ with poultry antibiotics, other topics

The poultry industry needs to “get on the same message” when talking about judicious antibiotic usage and other production topics, says Bryan Reber, PhD, a professor of public relations at the...

... Food industry consultant urges poultry industry to engage, educate customers through social media

Today’s consumers are smarter, more engaged and “assume a certain amount of control over the things in their lives that they feel passionate about” says food industry consultant Frank...

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