Sign up now!
Don't show this again
Sweepstakes Rules

We’re glad you’re enjoying Poultry Health Today.
Access is free but you’ll need to register to view more content.
Already registered? Sign In
Tap to download the app
REPORTSCollect articles and features into your own report to read later, print or share with others

Create a New Report


Read Later

Create a new report

Report title (required) Brief description (optional)
follow us

You must be logged in to edit your profile.

Sponsored by Zoetis

Sponsored By Zoetis


Food industry consultant urges poultry industry to engage, educate customers through social media

Today’s consumers are smarter, more engaged and “assume a certain amount of control over the things in their lives that they feel passionate about” says food industry consultant Frank Singleton.

He urges poultry producers to be proactive and use social media to communicate directly with consumers about judicious antibiotic usage and other production topics where they have expertise.

With social media, “people have the ability to not just receive information, but participate in it — to vote if you will with their wallets, with their opinions,” Singleton adds.

“Companies that decide they’re not going to engage, they run the risk of having their story told by someone who’s not an advocate for their brand. And that’s a problem.”

Posted on October 20, 2014

tags: , ,

You must be logged in to edit your profile.

Google Translate is provided on this website as a reference tool. However, Poultry Health Today and its sponsor and affiliates do not guarantee in any way the accuracy of the translated content and are not responsible for any event resulting from the use of the translation provided by Google. By choosing a language other than English from the Google Translate menu, the user agrees to withhold all liability and/or damage that may occur to the user by depending on or using the translation by Google.