fbpx
Sign up now!
Don't show this again

Thank you for confirming your subscription!

(And remember, if ever you want to change your email preferences or unsubscribe, just click on the links at the bottom of any email.)
Tap to download the app
X
Share
X

REPORTS

Collect articles and features into your own report to read later, print or share with others

Create a New Report

Favorites

Read Later

Create a new report

Report title (required) Brief description (optional)
CREATE
X
NEXT
POULTRY PORK
follow us


You must be logged in to edit your profile.

Favorites Read Later My Reports PHT Special Reports
Poultry Health Today is equipped with some amazing (and free) tools for organizing and sharing content, as well as creating your own magazines and special reports. To access them, please register today.
Sponsored by Zoetis

Sponsored By Zoetis

.

Transparency or exaggeration?

In the past weeks we’ve taken note of two prominent foodservice companies using agricultural practices for marketing positioning. McDonald’s and Chipotle instigated influencer conversation by presenting two differing depictions of modern agriculture, one relying on transparency, the other exaggeration. Chipotle (formerly owned by McDonald’s) announced the release of a new Web series, Farmed and Dangerous, satirizing modern agriculture — and suggesting that conventional farming is unsafe. Meanwhile, a YouTube series from McDonald’s Canada answers customer questions and shows behind-the-scenes footage of the chain’s facilities, helping to demystify the production process of some of its leading menu items.

Other top stories address questions of food safety and sustainability, adding to influencer interest in how our food system works. For example, the International Production & Processing Expo in Atlanta showcased the latest improvements in food production. And of course, the U.S. Congress finally passed a new Farm Bill — ending years of gridlock but raising questions about the government’s concern for the meat industry.

Read about food fraud, Chipotle, IPPE and more at Influence Feed.




Posted on February 11, 2014

tags:
RELATED NEWS
  • Newsletter identifies top 5 topics in food and agriculture

    GMOs, organic foods, food safety, farm stewardship and antibiotics were the “most highly discussed” food and agriculture topics by the US media and top influencers in the second half of 2015, according to the latest edition of Influence Feed.

  • Sustainability tops list of poultry topics during first half of 2014

    Sustainability was the most highly discussed topic in the US poultry industry during the first half of 2014, according to an analysis by Influence Feed.

  • ‘Socially responsible’ food production stirs debate

    The past few weeks have showcased the exploration of "socially responsible" food production and its consumer appeal, occasionally with contradictory findings, according to the latest edition of Influence Feed.

  • Defining wholesomeness

    The past two weeks have featured the convergence of special interest agendas and consumer food trends into a series of high-profile business developments. In particular, Chick-fil-A’s announcement that the chain will begin selling only antibiotic-free chicken by...




You must be logged in to edit your profile.

Google Translate is provided on this website as a reference tool. However, Poultry Health Today and its sponsor and affiliates do not guarantee in any way the accuracy of the translated content and are not responsible for any event resulting from the use of the translation provided by Google. By choosing a language other than English from the Google Translate menu, the user agrees to withhold all liability and/or damage that may occur to the user by depending on or using the translation by Google.