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Sponsored by Zoetis

Sponsored By Zoetis


Magazine – Issue 2

Cover Stories

  • Cover Story Image 169x108
    Sustainability: What on earth does it really mean? And how does it apply to poultry health? - In the poultry industry, sustainability trends are reshaping every link in the production chain. But what exactly does it mean for poultry to be “sustainable”?
  • Dr. Call 169x108
    Sustainability: What does it mean to poultry health? - In agriculture, sustainability translates to producing more with less — a goal that morphs into a dire need when looking at global population trends. According to a recent UN report, food production will need to increase by 70% to feed the world’s 9.6 billion people by 2050 while limiting greenhouse gases and the need for additional land and water.
  • PHTweb Dv537039 169x108
    Too busy for sustainability? Think again - Sure, sustainability is a sound and noble concept — something everyone needs to think about and practice — but try telling that to a veterinarian or producer in the middle of an infectious bronchitis outbreak. Timing, as they say, is everything.
  • PHTweb Shepard 169x108
    Five ways to put sustainability into action today - So how can commercial poultry producers make their poultry-health programs more sustainable — ethically, environmentally and economically?
  • Rules1 150x150
    Making sense of poultry labels - Demand for increased transparency has led to the proliferation of poultry labeling terms — many of which surface in discussions about sustainability and production practices. What these terms actually mean, however, is sometimes less clear. Following are four common labeling terms and their official USDA definitions...

Sound Science

The Real World

Reality Check

  • Reality Check Image Corrected 169x108
    Reality check: Technically, all poultry in the US is ‘antibiotic-free’ - Confidently presenting facts can go a long way toward shaping consumer opinions about commercial poultry production and the importance of maintaining flock health, welfare and efficiency. For this special feature, Poultry Health Today checked into whether poultry raised without antibiotics was more wholesome than meat from medicated birds.

Rules & Regs


  • Xdv6ttqir50wziiiz1e71 175x133
    Timing may affect accuracy of in ovo vaccination - The coccidiosis vaccine Inovocox® EM1 was more precisely deposited to embryos when the vaccine was administered at 18.5 versus 19 days of incubation, indicates a Zoetis-sponsored study from Mississippi State University.

The Last Word

  • The Last Word E1405783338162
    Editorial: Never say never - Not that long ago, the thought of raising broilers on a large scale without ionophores or other intestinal health antibiotics would have seemed foolhardy. But that has changed in recent years, as we’ve learned how best to grow and manage antibiotic-free (ABF) flocks.

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