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One Health Certified label seeks balanced approach to poultry production, marketing
A new label under development for meat and poultry products will represent production that seeks a balanced approach to poultry production and marketing.
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Discrepancies emerge between animal welfare and consumer perceptions
Poultry “raised without antibiotics” now account for more than 50% of the broilers in US production, but those reductions in antibiotics usage have consequences.
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Addressing consumers’ misconceptions about antibiotic use in poultry
Gary Thornton, editor of Poultry USA, talks about the importance and the challenges of communicating with consumers about the role of antibiotics in poultry production.
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Talking with customers about antibiotic use and other poultry-production practices
Today’s consumers face a bewildering array of labels and marketing claims when purchasing poultry products — particularly as it relates to antibiotics.
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Balancing consumers’ preferences with flock health, welfare and food safety
Suzanne Dougherty, DVM, a consulting poultry veterinarian based in Alabama, talks with Poultry Health Today about the challenges of reducing or even eliminating antibiotics in broiler production...
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Media consultant: Let poultry vets tell the antibiotic story
The U.S. poultry industry needs to do a better job telling its story about antibiotics and their role in sustainable production and flock welfare, according to Frank Singleton, a media consultant...
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Media specialist: ‘Get on the same message’ with poultry antibiotics, other topics
The poultry industry needs to “get on the same message” when talking about judicious antibiotic usage and other production topics, says Bryan Reber, PhD, a professor of public relations at the...
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Food industry consultant urges poultry industry to engage, educate customers through social media
Today’s consumers are smarter, more engaged and “assume a certain amount of control over the things in their lives that they feel passionate about” says food industry consultant Frank...
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