Talking with customers about poultry-production practices
Alan Sterling — director of marketing for leading US producer Wayne Farms — talks about the importance of being proactive with B2B customers and consumers, particularly on matters pertaining to flock welfare and modern poultry-production practices.
Suzanne Dougherty, DVM, a consulting poultry veterinarian based in Alabama, talks with Poultry Health Today about the challenges of reducing or even eliminating antibiotics in broiler production while maintaining flock welfare and ensuring safe food for consumers.
While some US poultry companies are going “no antibiotics ever” and others are defending their right to use all FDA-approved medications to protect flock health, one veterinarian thinks it’s only a matter of time before this swinging pendulum comes to rest in...
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