Tap to download the app
You are currently viewing the US Edition of Poultry Health Today. Click below to switch to the Global Edition or VFD News Center.

Sponsored By Zoetis



NCC glossary brings clarity to chicken labeling

Consumer confusion about chicken labeling has prompted the National Chicken Council to develop an online glossary of terms often found on chicken meat labels.

In a national survey, 62% of over 1,000 adults surveyed said chicken labels and packaging were confusing.

Presented as a colorful infographic, the NCC provides fact-based descriptions about the terms — fresh, organic, natural, enhanced — often found on chicken packages.

Consumers will gain a better understanding of terms related to the type of bird as well as information about what chickens are fed, the types of housing chickens are raised in and more, which will empower them to make informed, fact-based purchasing decisions, NCC says.

“We believe in giving the consumer choices in the type of chicken they want,” said NCC spokesperson Tom Super.

“However, what this research shows is that the terms used for those choices can be confusing. This glossary addresses that confusion and arms the consumer with the information they need to continue choosing safe, affordable and healthy chicken.”

The glossary can be found on NCC’s Chicken Check-in.

tags: , , ,

Google Translate is provided on this website as a reference tool. However, Poultry Health Today and its sponsor and affiliates do not guarantee in any way the accuracy of the translated content and are not responsible for any event resulting from the use of the translation provided by Google. By choosing a language other than English from the Google Translate menu, the user agrees to withhold all liability and/or damage that may occur to the user by depending on or using the translation by Google.